(3) What kind of media institution might distribute your media product and why?

As stated in my research and planning I think that the best kind of publisher for this magazine would be one that has other magazines on the UK market but does not have one of similar style and one approaching the same target audience. To publish my magazine I chose ‘Dennis Publishing’ as they have lots of magazines on the US and UK market. Many of these magazines are successful and very dominant in UK stores nationwide. They currently publish some music magazines in the UK but only one that focuses on independent music from independent labels and producers. They have more mainstream magazines in the US. Magazines that publish are: IT Pro, Mac User, Maxim, Auto Express, Computer Shopper, Custom PC, PC Pro, Viz, Fortean Times, Poker Player, Monkey, Bizarre, The Week, Octane magazine and Evo Magazine. I picked ‘Dennis Publishing’ because it does not have a music magazine aimed at this target audience, in the market and they want to launch one so they can hold a larger proportion of the UK market.

In regards to where my magazine will be distributed I think that the most ideal locations would be in supermarkets, news agents and high street stores like WHSmith. Supermarkets like Tesco, Morrisons and Asda would be good locations as they will be placed near to housing estates where teenagers would not have to go far to get their copy. Also these are places that young people usually have to visit anyway so they can easily get it. Also high street stores are a good idea as teenagers are always in town, in large groups with their friends. This way they will be able to get the magazine whilst shopping and also promote ‘word-of-mouth’ advertising which might get their friends interested as well.









As the magazine is aimed at those of 15-20 in age, they are fully equipped to use the internet to buy the magazine. It could be available online at sites like Amazon, or could be brought through membership on the magazine’s own web page and sent to their homes by mail. Or you could just pay to read the magazine online, which would be more environmentally friendly. Also many students could read the magazine allowing it to be sold in university campuses or in news agents of local towns. Because the magazine is mainly low-order and aimed at young adults it probably would not be available to buy in stores like Waitrose or Marks and Spencer or House of Fraser as these are higher class stores and my magazine only targets those who are lower than a B on the Jicnars scale.