Film Opening

http://uk.youtube.com/watch?v=JXq9ZL6kcD8

Sex and The City

When watching this opening scene you would want to continue watching because the mood created is exciting and there is a variety of enigma codes. There is a glamorous and feminime atmosphere created by a choice of colours and fast paced establishment shots, some of which concentrate on the characters and New York City. This appeals to the target audince and the sequence of flash backs engages you into the sex and the city lifestyle making you want to continue watching. The genre of 'rom-com' is clearly identified at the very start by the characters and the use of bright pink font. The music is also funky and up beat and the beats were timed in with the cuts making it flow efficently.

The use of mise-en-secene also engages the audience and is is aimed at the target audience, such as the costumes and outfits are outlined as 'labels' and the characters become idols due to their glamorous appearance. The setting is also made to seem glamorous by the establishment and high angle shots of the city and the fast paced editing when showing The Brooklyn Bridge.