Wednesday, 17 December 2008
Wednesday, 10 December 2008
Monday, 8 December 2008
Film Opening
http://uk.youtube.com/watch?v=JXq9ZL6kcD8
Sex and The City
When watching this opening scene you would want to continue watching because the mood created is exciting and there is a variety of enigma codes. There is a glamorous and feminime atmosphere created by a choice of colours and fast paced establishment shots, some of which concentrate on the characters and New York City. This appeals to the target audince and the sequence of flash backs engages you into the sex and the city lifestyle making you want to continue watching. The genre of 'rom-com' is clearly identified at the very start by the characters and the use of bright pink font. The music is also funky and up beat and the beats were timed in with the cuts making it flow efficently.
The use of mise-en-secene also engages the audience and is is aimed at the target audience, such as the costumes and outfits are outlined as 'labels' and the characters become idols due to their glamorous appearance. The setting is also made to seem glamorous by the establishment and high angle shots of the city and the fast paced editing when showing The Brooklyn Bridge.
Sex and The City
When watching this opening scene you would want to continue watching because the mood created is exciting and there is a variety of enigma codes. There is a glamorous and feminime atmosphere created by a choice of colours and fast paced establishment shots, some of which concentrate on the characters and New York City. This appeals to the target audince and the sequence of flash backs engages you into the sex and the city lifestyle making you want to continue watching. The genre of 'rom-com' is clearly identified at the very start by the characters and the use of bright pink font. The music is also funky and up beat and the beats were timed in with the cuts making it flow efficently.
The use of mise-en-secene also engages the audience and is is aimed at the target audience, such as the costumes and outfits are outlined as 'labels' and the characters become idols due to their glamorous appearance. The setting is also made to seem glamorous by the establishment and high angle shots of the city and the fast paced editing when showing The Brooklyn Bridge.
Magazine covers
All the magazines we looked have the name/logo of the magazine clearly visable, sometimes taking up 1/4 of the front page. This logo is one colour contrasting against the background. Most of the pages have a one colour or simple background with a picture that stands out against this. the font used is one or two colours usually the same as the name of the magazine. The pages are often divided into sections enabling the reader to easily navigate around and see what articles are featured in the magazine. There is often one article which is larger than the rest and is usually bigger and in a different font as this is the featured article and is normally in response to the picture. The cover's theme, colours and choice of layout appeals to the target audience.
From looking at these magazines we could incorporate the use of minimal colours e.g. in the name or logo and cut down on the amount of text used.
From looking at these magazines we could incorporate the use of minimal colours e.g. in the name or logo and cut down on the amount of text used.
Wednesday, 3 December 2008
Video Evaluation
Preliminary Video Coursework
Evaluation
1. What have you learned about Adobe Premiere and DV Cameras? What difficulties did you face with the technology and how did you solve them?
It was hard when filming as you can to make sure that your shots conincided with the rules of the 180 degree rule and match on action. When we finished filming we moved on to the editing suite which I found was very complicated as it was difficult to get all the shots to match up giving a smooth flow. It was also quite difficult to capture the shots that we wanted to use as sometimes the beginning or the end of a shot were cut off but on several occasions we did not realise this until we came to put all the shots together. We also had some difficulties with our sound as we decided to film outside, which we found music would not cover. Also when we came to put together the shots of the door scene together we could not get it to run smoothly and had to simplify it so that it matched.
2. How straightforward was continuity editing? Was it harder than you thought it would be? Do you think your final product is good enough, or could it be improved?
Continuity editing was much harder than I thought that it was going to be, It was hard stringing all the shots together making sure that the shots matched eachother. Our film could have been improved as some of our shots did not match up as best as they could of especially when our actor is walking away after reciving text message. This is because out camera had the 'fade' settings on so we had to cut parts of the end.
3. What would you do differently if you were to produce another film?
I probably would not have filmed outside as the wind sometimes could be heard in the background. Also I would have found some better sound effects but this was difficult as we did not have a lot of time to find some music that matched as we took a long time to finish editing.
Evaluation
1. What have you learned about Adobe Premiere and DV Cameras? What difficulties did you face with the technology and how did you solve them?
It was hard when filming as you can to make sure that your shots conincided with the rules of the 180 degree rule and match on action. When we finished filming we moved on to the editing suite which I found was very complicated as it was difficult to get all the shots to match up giving a smooth flow. It was also quite difficult to capture the shots that we wanted to use as sometimes the beginning or the end of a shot were cut off but on several occasions we did not realise this until we came to put all the shots together. We also had some difficulties with our sound as we decided to film outside, which we found music would not cover. Also when we came to put together the shots of the door scene together we could not get it to run smoothly and had to simplify it so that it matched.
2. How straightforward was continuity editing? Was it harder than you thought it would be? Do you think your final product is good enough, or could it be improved?
Continuity editing was much harder than I thought that it was going to be, It was hard stringing all the shots together making sure that the shots matched eachother. Our film could have been improved as some of our shots did not match up as best as they could of especially when our actor is walking away after reciving text message. This is because out camera had the 'fade' settings on so we had to cut parts of the end.
3. What would you do differently if you were to produce another film?
I probably would not have filmed outside as the wind sometimes could be heard in the background. Also I would have found some better sound effects but this was difficult as we did not have a lot of time to find some music that matched as we took a long time to finish editing.
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