Friday, 13 February 2009

MEDIA COURSEWORK: Magazine Layout Plans

Cover

-New Girl band/ artist (main image)
-Big masthead
-Straplines and coverlines detailing what will be in the magazine with smaller images

Contents

-Main images with smaller ones
-Articles and pages divided into categories e.g. cover features
-Captions and labels to associate images with featured pages

Double page spread

-Interview with new girl band/ artist featured on the front cover
-Main image on one of the pages with text on the other with smaller images embedded into the text
-Interview by means of a Q and A session starting off with prose about the band and their music

OR

-Download special. Is CD buying a thing of the past?

MEDIA COURSEWORK: Photo Shoots Plans

Photo shoots

Date of first shoot: Friday 13th February
Half term week: Tuesday 17th February

Personal: Friends dressed up as new band
Mise- en- scene:
Clothing: Dressy, made up, jewellery (Cover, spread)
Props: Microphones
Lighting: Bright, to be placed against black background
Proxemics: Close together, casual expressions, having fun

MEDIA COURSEWORK: Detailed Audience Profile

Detailed Audience Profile

 16-22
 Likes going out clubbing, having fun
 Sees music as fun, an escape
 Downloads music to iPod, MP4 player, Phone
 Students
 Hedonists/Materialists
 Glamour
 Commercialised dance, pop and RnB; feel good music
 Listens to Radio1, Kiss. Watches 4music, MTV One

Sunday, 1 February 2009

MEDIA COURSEWORK: Research and Planning

For my media AS coursework I have opted to do print and to create a music magazine based on a mixture of different music aimed at young adults who are around 16-23 years old. In order to produce my magazine I have carried out numerous types of research into music magazines. The mise-en-scene and the camera techniques will be essential for the development of my magazine pages especially the front cover as this is what attracts readers to the magazine and encourages them to read it. This means that the key images, colours and the masthead are very important and must be appealing to the target audience.

Looking at my research on existing magazines you can see that on this example the cover is very bright and eye catching making it attractive to the reader. The key image is of a famous celebrity (Cameron Diaz) who is the main focus of the cover as the mast head is situated behind her and the straplines are around her. She is shot in medium long shot which indicates the mise-en-scene of the cover such as her glamorous outfit which appeals to the target audience as they are aspirers and materialists who care about appearance and glamour. This is connoted as being important and highlights this way of life such as partying and the dominant ideology that fashion, appearance and the celebrity life style is vital, which are important to my target audience. Also the colours used are minimal and the blue used for the mast head and the coverlines off sets the costume of the model creating a fairly relaxed and sophisticated genre. From looking at this cover of a fashion magazine I have decided to incorporate the quite minimalist style and the idea of using only a few colours and having a single colour background.

For other stages of my research I decided to look in more detail at the covers of music magazines. I looked at the covers of Q, NME and Mixmag. This cover of ‘Blender’ shows Leona Lewis shot in long shot again highlighting her style of dress. Also her position connotes her as being sexy as she does not smile only pout. The colours used in this magazine are bright and the font red is used in comparison to her black outfit. Red is always an influential colour to use on a cover as it is the first colour that your eye sees. The background again is white and plain giving all the attention to the model. This function is used quite frequently as many magazines adopt this approach with only a few exclusions such as this cover of ‘Rave’ magazine which features a patterned floral background which is very modern at the moment.However these magazines connote fun and both have a female musician on the cover.

On the other hand this magazine cover adopts a more sombre tone, as the black background and the intense facial expressions of the model (Madonna) connotes a more serious mood and you get the impression that this is a more serious and direct magazine. The fonts used in most of the magazines that I have looked at have been in bright, minimal colours and have been engineered so that they stand out against the key image and the background attracting the reader to the main points and best cover stories. In this case the headline ‘Madonna’ is capitalised in a sans serif font which instantly attracts and engages the reader as it is the first thing that you see when you look at the page.

One thing that I have noticed on my research is that many of the magazines which I have looked at have an image of a female music artist on them. By having woman on the front men and women will both be interested in the magazine as the women find them inspirational and the men see them as being attractive e.g. rave magazine featuring Fergie. Having a woman on the cover encourages the emergent ideology that women are now equal to men. This cover of remix however features the image of two men. By doing this more men would probably be inclined to purchase this issue.

From my research I have decided that I will incorporate many of the features that I have highlighted from my research. The main genre of my magazine will be designed around a mixture of different chart music, which is mainly main stream, and for this theme I have decided to use the minimalist approach which lots of classy music magazines have chosen. By doing this it will have a clear target audience for teenagers and young adults around 16-23 who have outgrown younger music magazines and want something that is more grown up and structured, opposed to the cluttered and bright covers of childhood favourites like ‘Top of the Pops’ magazine or the recently disbanded ‘Smash Hits’, which was stopped in 2006. My audience will be around B, C1, C2 and D on the Jicnars scale.

My magazine will also be designed for an audience of mixed gender as I aim to create a magazine which will appeal to both male and female, but mainly female as I want to combined music with fashion and glamour, so that it appeal to a larger target market. I want to do this by keeping the main magazine on music but having over influences such as fashion for clubbing and have interviews with famous musicians, bands and singers and pose them as interesting and inspirational people.

For my cover I have decided that it will be minimal and not over crowded with lots of images. I will feature one main image of a new band and the photo will be shot in long shot to show the clothing that the band is wearing and connote fun and aspiration. The background will be a single colour either black or white and have the masthead, headlines and featured coverlines in bright, bold and eye catching colours like reds, pinks or yellows in order to grab the attention of the reader and engage them. My masthead will be in sans serif font and will take up around a quarter of the page. I will also have lots of cover lines around the edges of the cover as I think that they advertise what is going to be inside of the magazine and encourage people to buy them.

For the contents page I will carry on with the same style and will feature more pictures than on the cover which will be captioned or labelled showing the audience what pages they are linked to. These images of magazine contents pages are very suited to their genre and purpose appealing to the target audience. There are also only three or four colours used and. again have a plain white background. One is more serious than the other and this is connoted by the use of serif fonts and pale colours with black and white images which gives the impression that the target audience is older people who are interested in classical music.

For my double page spread I have decided that I am going to do a feature on a new band by means of a Q and A session. I will fill most the first page with a main image and this will be the same band that I have featured on the cover.

In order to see how my magazine could be introduced into the market I looked at different publishing companies. From the magazines that I have researched many of them are published by big publishing companies, not independent companies as they are all fairly commercial. I have decided that my magazine will also be published by this sort of company as it is main stream and targets a fairly commercial and mixed audience. The company publishing the magazine will be ‘Dennis Publishing’. It has many magazines in the UK such as IT Pro, MacUser, Maxim, Auto Express, Computer Shopper, Custom PC, PC Pro, Viz, Fortean Times, PokerPlayer, Monkey, Bizarre, The Week, Octane magazine and Evo Magazine, but does not have a music magazine aimed at this target audience, in the market and they want to launch one so they can hold a larger proportion of the UK market. They only have 'Bizarre' which is an independant, non-commercial music magazine.



Time Plan

Deadline 1: 2nd February 2009- Research and Planning
Deadline 2: 18th March 2009- Production
Deadline 3: 3rd April 2009- Evaluation

Deadline 2: PRODUCTION
WB 2nd February- Decide on personal, props and what will be on the cover page
(Half term) 16th February- Take pictures for main cover, contents page and double page spread
23rd February - Think up possible articles for cover lines and contents page
23rd February - Begin designing cover: headline, masthead and colours and backgrounds
2nd March - Write featured article for double page spread
9th March - Collate and finishing touches on Adobe Photoshop and Quark Express

Deadline 3: EVALUATION
- After submitting finished piece finish with evaluation of work